GTM advisory services for software businesses and their investors

Contract monetisation

Set the contract base against actual usage, recover the gap, and recontract on charging models built for how software is bought now.

For software businesses whose contracts entitle them to more than they bill.

Renewals and retention

A renewal process that protects gross retention first, so the uplift you take is earned.

For businesses where renewals are processed rather than sold.

Outsourced revenue operations

Forecasting, deal desk and pipeline governance, run for you on a defined weekly and monthly cadence.

For businesses that need revenue operations but not yet a full-time person or team.

Advisory and fractional CRO

Board advisory, or a fractional CRO one or two days a week, to build the revenue engine before you hire someone to run it.

For software companies, and the VC and PE firms behind them.

Revenue turnaround and recovery

Behind plan and nobody can say why. A diagnosis in weeks and a recovery plan the board can track.

For PE-backed businesses off plan.

Exit readiness

The revenue operating rhythm buyers pay for, put in place alongside your sales leader, with two years of data to prove it.

For businesses 12 to 30 months from a sale, and their investors.

Revenue due diligence

The revenue plan rebuilt from the target's own data, alongside your commercial and financial diligence.

For PE investors buying a software business.

Every service ends with something your team runs. A process, a cadence or a hire. Never just a report.

Your people have the customer conversations. We build the evidence and coach. Nothing goes out on our letterhead.

Scope fixed at the start, end point written in. You know what you're buying and when it stops.