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Veridian Revenue Partners
Five-minute self-check

Revenue Engine Check

Eighteen statements across the nine parts of a go-to-market engine. Score each one honestly and see where the gaps are, and roughly what businesses like yours leave on the table.

1 Not in place2 In place, but patchy3 In place and mostly followed4 In place, followed and measured

Marketing and demand

We know how much pipeline marketing needs to create each quarter, worked back from our win rates.

Marketing is measured on deals won and revenue, not just on leads.

Lead management and routing

Every enquiry from a target account gets a reply from a person within one working hour.

Lost and stalled deals are revisited on a set date, not forgotten.

New-business sales

Every stage of our sales process has exit criteria based on what the buyer has done.

Large deals go through a regular deal desk where qualification is challenged.

Forecasting and board reporting

We measure how accurate the forecast was at the start of each quarter.

The board pack comes from one set of definitions that finance and sales both use.

Customer success and account management

We track product usage for every customer and act on what it tells us.

Account managers are paid on net revenue growth, not just on renewals.

Renewals and retention

Every material renewal has a named owner at least six months before it is due.

We report gross and net retention, with price rises shown separately.

Contract monetisation

The annual uplifts in our contracts are applied every time they fall due.

We know when customers use more than they pay for, and we deal with it.

RevOps, data and tech stack

The CRM is our single source of truth, and people trust its data.

Every tool in our sales and marketing stack is used and earns its cost.

Capacity, reward and enablement

We have a capacity model that shows whether the team can deliver the plan.

Most of our sellers hit their targets, not just a few.